Grup Boira commissioned us the identity of its new store in Girona, "Babilonia, Terra de Cerveses" (Babylon, Land of Beers), a new concept of beer bar where you can taste the pairing of the best craft beers or beer-based cocktails with sophisticated tapas (bar snacks).
The project ⟶
We based the development of the brand (identity) on the History of Babylon, which is the story of an Empire and that of its own beer.
Babylon the Great is the city of excess, pleasures, exuberance, gold... it is the city of luxury, art and science. Beer in Babylon became a drink not only for everyday use, but also a sacred one. Its process of fermentation appeared as a divine and almost magical work, and thus offerings were made to the gods.
Dark colors, like bottle green, are a direct reference to the Ishtar gate in Babylon, and they are also used in the interior design of the premises.
Credits:
Year: 2019
Client: Grup Boira
Sector: Gastronomy
Category: Brand Identity
Client: Grup Boira
Sector: Gastronomy
Category: Brand Identity
Creative Direction: Cristina Toledo
Design: Cristina Toledo
Project photography: Camaleó Estudi Fotogràfic
project by nueve estudio
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