We were asked to create a life-sized art installation for Ayala Malls Cloverleaf that featured its various events throughout the year, special occasions like Mother's Day and Easter as well as photos of mall-goers with friends and families all while showcasing the brand's vision and role within the community which is connection and family; hence the theme: "Communitree".
"Community. It is the heart of Ayala Malls Cloverleaf and to celebrate our core, we’re highlighting the moments we’ve shared throughout the year with the Communitree: a celebration of people, experiences and family. After all, memories make up our treasuries. Feelings flavor life’s meanings."
Here's a sneak peek of the design process for Ayala Malls Cloverleaf: Communitree.
The "Communitree" was also designed with the brief that it's something people would want to take photos with.
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More of the Googly Gooeys here:
Facebook.com/TheGooglyGooeys
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Twitter.com/GooglyGooeys
Shoot us an e-mail or collaborate with us:
ponggo@googlygooeys.com
