Measured Architecture is a Vancouver-based studio focused on modern design, interiors and landscapes. Their dedication to  modernism and a subject-based approach has earned them an array of awards and a team that lives and breathes the studio’s meticulous, client-oriented process. After 10 years in business principals Piers Cunnington and Clinton Cuddington were ready to sharpen their focus and treat their brand to a makeover with an impact.

Keywords: #modern #approachable #humanist #skilled #thoughtful #warm #connecting #inspiring

With a nod to Measured’s previous identity and their love for modernism we evolved their core color to a warm red and shone the spotlight on their brand font Helvetica to underline the brand’s open and human-oriented spirit.

At Today we believe that the website is the perfect departure point for any re-brand as its conceptualisation naturally raises questions of positioning and core communications. Measured.ca was from the start the heart of Measured’s new brand and functioned as our playground for exploring the brand’s capabilities and nuances. Based on a straight forward, square-based grid paired with bold typography, it strikes a balance between structured professionalism and explorative curiosity.

"We practice situational modernism — a subject-based, humanist approach that considers a project through the aspirations of a client, the opportunities of a site and the constraints of a municipality, budget and schedule. We work to understand these need sets — to treat them as minimum standards of practice — and move forward to create ideal spaces based on this criteria."