Fictive project made by Brobygrafiska packaging design students.
The brief was to make a new packaging solution and design for the brand Fiskars and their kitchen products. The new design needs to communicate with quality and highlight a new premium feeling. With competitors using a more exclusive design, Fiskars needs to meet their customers expectations and continue focusing on Nordic heritage.
We wanted to make a new design with technical elements combined with trendy and innovative effects based on the customer's motivation for cooking and knowledge.
With a design that will highlight the most important features of the product through clear illustrations combined with text.
