Altari, a startup company that creates luxury handbags, needed a product page in which to explain the rich journey each handbag makes, from concept to delivery. Each bag is crafted by hand in a sustainable way, using traditional techniques from Tatarstan for the leather mosaics and high crafted Italian artisans for the other bits. The product page needed to reflect how the bag is more a work of art than anything else, and so the task was to make that complex journey into a streamlined narrative.

First a written script was produced, detailing the ways in which the different materials would be gathered and sent throughout Europe and Russia. This would provide the backbone for the experience, as different needs would arise as the product was being written. This was then translated to quick wireframes, making sure that the final user would encounter an easy way to follow the narrative.
The mobile site was developed first to make sure that there would be no significant differences to the experience depending on the device.

The final page was developed externally.