Background
Piaggio is one of the leading players in the 3W category. As per the RTO norms, this auto can be driven in the city as well as the outskirts, unlike some of the other autos.
Piaggio is one of the leading players in the 3W category. As per the RTO norms, this auto can be driven in the city as well as the outskirts, unlike some of the other autos.
Brief
An auto meant for the city as well as the outskirts of the city
The thought
India is witnessing a rapid transformation. The lines between the city and the towns are blurring fast. The city infrastructure is also seeing a sea change with the construction of flyovers, etc. The Ape City Plus, with its powerful features like power and earnability, is designed for a New India. Hence the proposition Naye India ki Nayi Auto.
India is witnessing a rapid transformation. The lines between the city and the towns are blurring fast. The city infrastructure is also seeing a sea change with the construction of flyovers, etc. The Ape City Plus, with its powerful features like power and earnability, is designed for a New India. Hence the proposition Naye India ki Nayi Auto.
PS: There was a co-writer on the script who contributed significantly.
Objective: To launch the BSVI range from Piaggio
Thought: Since the Ape brand has been arguably the most trusted brand in the 3W segment, we wanted to convey that this new range is the new symbol of earnings as it has been for all these years.
P.S: Sorry for a low resolution image.
Objective: To launch Ape E-City
Thought: Shifting or buying an electric auto not only promises higher or better earnings but also elevates the image of the owner. Hence, the message: Upgrade your status, upgrade your earnings.
Objective: To launch Ape Extra (an electric cargo vehicle)
Thought: The communication clearly conveys that this model is the best in the category owing to many factors.
