In summer 2013, Coca-Cola launched the worldwide Connect campaign. People all over the world could find their names on one of the biggest lovemarks that ever existed and take part in fun activations.
But how could we engage people in a great digital activation in Romania?
We wanted to create something big. Bigger than your name on a Coke bottle.
So we put people's names on Coke bottles... on the biggest display screen in Europe.
We created a web & mobile landing page where you could choose your name from a list of the most common Romanian names.
In a few minutes, your name went on the screen. Ta-dah!
Do you want to see your name on the screen right now?
Congrats! Your name will be up any minute!
*Share the moment with your friends!
People from other cities (or, you know, just at work) could also have fun with our app by accessing the free webcam connected to the screen.
You're welcome, Romania.
