Time lapse process video to promote Soonhari, a brand of Lotte, and its five flavors of soju, in an artistic and oddly satisfying way on social media.

The creative direction was left open to me. The only requirements were that “Soonhari” should be hand lettered in an interesting way and also to incorporate illustrations of the product.

Since this brand is fairly new to the American market, it seemed suitable to use a splashy liquid style to highlight the product (soju). Flavored soju is also a unique aspect, so including illustrations of each flavor was informative and added movement. The second sketch was a revision after the agency received new information that Lotte wanted to promote a fifth flavor, yogurt, which was new to the U.S.

The next step was rough color blocking to confirm and agree with the brand what the final artwork would look like prior to filming. We settled on the coral background to bring out the bottles, with some back lighting to highlight the bottles and give a sense of depth to the illustration.

Final artwork featured in the video time lapse set up.

Some close ups and process shots,.

Final artwork after filming the time lapse.

Thank you! 

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