Founded in 1957, the Greater Atlanta Rose Society is the oldest plant society in the Atlanta metropolitan area. Many members are consulting or master rosarians, certifications requiring expert-level knowledge and only granted by the American Rose Society.

The public can call upon these rose experts for guidance in their rose gardens free of charge. In addition to community outreach, the society hosts an annual rose show, holds member meetings, and publishes a monthly magazine.

I affectionately call this group the “Modern Victorians” because of their passion to preserve, grow, and share the traditions of rose cultivation for future generations.

I designed a new identity and branding to help reposition this organization for the 21st century. This new foundation helped establish the rose society's social media presence, launch a new website, and produce the groups monthly e-magazine.