Albergue San Cristobal is currently the househod for 600 homeless dogs. One of its main purposes, is to communicate their actions through a friendly, familiar, and caregiving image, but over all, to fight against the tabloid campaings and morbodity this kind of associations usally spread.
The owner wanted to change his logo for one that could communicate a whole story of adoption.
moodboard
Concept: Adoption Story
caregiver + home + shelter dog
