Fictive project made by Brobygrafiska design school students.
Fiskars has grown to become a leading global brand producing high-quality gardening, cooking and crafting products. The brand has high credibility when it comes to their garden products, but the kitchen-ware do not reach the same high standard. Therefore, we have done extensive work in analyzing the current brand, target group and their environment to see Fiskars future potential. We have also developed design proposals for new packaging solutions for their cooking products.
Fiskars has grown to become a leading global brand producing high-quality gardening, cooking and crafting products. The brand has high credibility when it comes to their garden products, but the kitchen-ware do not reach the same high standard. Therefore, we have done extensive work in analyzing the current brand, target group and their environment to see Fiskars future potential. We have also developed design proposals for new packaging solutions for their cooking products.
Inspired by the brands finnish heritage, we decided to go for a minimalistic and strict expression for the new packaging,
which works well with the high-tech approach used by Fiskars for their gardening equipment.
