Bombas is a sock brand with a great mission: to donate one pair of socks to the homeless for every pair that they sell. For their new headquarters space in NYC, they wanted to express their unique identity, market presence, and expectations for the future. The result is a mix of custom artwork and branding elements which feel aligned and customized to their brand vision.
Artwork throughout the space expressed their brand values in large gestures like commissioned fiber artist, Grace Teng’s vibrant yarn installations, to small details like the brand core values disguised as books in the library shelving.
Design: Alexis Gallo
Art Direction: Simi Mahtani
Creative Direction: Jeremiah Britton
Interior Design: Michelle Htar
Photography: Kostas Tsamis & Simi Mahtani
