The irregular lines of the circles appear to be moving, almost vibrating in a ‘living’ manner. It indicates energy and motion, creating balance and flow. They are then disrupted by three lines that form the ‘Q’. Based on the seismic graph these strikes act as cracks or cuts, throwing off the balance in a dynamic way. The branding cues immersive / futuristic tones with a touch of science and social innovation. The use of bright neon colours bring the logo in to a modern fold where the 3 colours work symbiotically, complimenting each other whilst coming across as jarring at the same time. White indicates a new beginning, a clean slate and is therefor appropriate where the three circles are the closest together, foreshadowing unity and camaraderie at the exact point of devastation. The type treatment is solid, strong and down-to-earth, inviting and relatable.