CASHBACK is a loyalty program from Liberty, one of the biggest banks in Georgia. This program works with a standard cashback logic: You pay at specific merchants and get back part of your payment immediately. For visualizing this process during the launch campaign, we used the shape of Cashback logo in different forms, representing the products at particular merchants, where you could get your money back; including bookshops, pharmacies, bakeries, restaurants and toy stores.
As a slogan of this campaign, we chose widely known aphorism by the most prominent Georgian poet Shota Rustaveli dated back to XII century - “Whatever you give away, comes back” and changed it slightly by adding the amount of cashback percent offered by merchants.
Canapé
Cake
Book
Toy
Pill
Detail
Concept
CGI Breakdown
Credits
Client CashBack
Agency Leavingstone
Creative Director Beqa Adamashvili
Art Director Sophia Antidze
Concept Artist Noshre Darakhvelidze
3D Artist Saba Kavtaradze
Creative Retoucher Abesalom Kavelashvili
Copywriter Salome Zhvania
Account Director Eko Chubinidze
Account Manager Khatia Khatiashvili
Strategy Director Nino Kuprashvili
Strategist Salome Dolidze
