Aga Muso Investments
Aga Muso challenged me to create a corporate brand identity for them with a look and feel that identifies with their corporate values, perceived persona and what they're ambitions are. Their primary target market is black companies/entrepreneurs with investable and sustainable ideas but lack access tocapital or funding.
Aga Muso wanted to
~ Position themselves as a progressive organization that is future-focused
~ Showcase a commitment to Sustainable Growth & Development
~ To create a logomark that is recognisable and can live without the logotype.
~ Incorporate the meaning of the name, "building the nation", into the logo.
The Solution
~ Create artwork that speaks to the target audience from a future-focused point of view
~ Attach the company mission statement as a key copy in the artwork.
~ Create a logomark that speaks to building not just the nation, but all that Aga Muso has the ambition to build.
Design Language
Black and white photography to accentuates the idea of black owned companies and what they stand for, while the gold pushes the notion that there are ideas gold to be found and ideas of gold to invest in.
