Gulu is a healthy food brand created by a Chinese fitness and food influencer, Gulu fit. The brief was to create a fun, playful branding and packaging for a series of instant oatmeals. To create a cheerful vibe, I designed a typography logo with a cute facial expression that gave more personality and a human touch to the brand. Inspired by the breakfast scenes, the colorful and vivid food illustrations brought a warm and delightful feeling to the products.
Photo credit to 墨菲班长
Client: Gulu Fit
Designer: Site Ma
Illustrator: 肖肖
Location: Beijin, China
