Starbucks Summer Campaign 2017 – Claw Machine
Summer is all about fun! Having a game that is simple and relatable to the masses, we are able to engage Starbucks members and reward them.
8 bit is born of the simple nature of early video games. It has such strong roots that its lifespan will extend into many future generations. It exists in a unique place in our cultural hive-mind both because video games are popular and because it is simultaneously dated and timeless – Nostalgia. This sort of electronic minimalism whisks us away to another time and allow us to let our minds wander.
A series of EDMs were to sent to members as well as Facebook postings and ads to shout about the campaign.
