Results were presented to Market Leader on December 10, 2010. Usability test conducted aspart of a class project at the University of Washington, Human-Centered Designand Engineering: Usability Testing course taught by Professor Sally Abolrous.
Challenge: This usability study was conducted to evaluate the overall design and layout of Market Leader home buyer-facing website.
Activities: The study focused on key tasks related to the website: finding a home, registering for the site, sharing and saving homes, and using the map view feature. Data was collected on participant demographic information, eye-tracking on key site pages, successful completion of tasks, verbalizations through the think-aloud protocol, and subjective ratings using post-task and post-study questionnaires.
Eight participants completed ten tasks using the home buyer-facing website. An evaluation of the key site pages was also conducted with these participants using Tobii eye-tracking and Morae software. Two groups of four participants were recruited for the study: first-time homebuyers and returning home buyers, all of which were expecting to buy a new home in the next year, or had just purchased a home within the past six months. The objective was to understand how well the website fit the needs of users and to identify any usability issues with the website.
Materials used for the study:
Role: Usability Reviewer
About Market Leader: Market Leader (NASDAQ: LEDR) serves real estate professionals all over US with innovative marketing and technology solutions that enable them to grow and manage their business. It provides subscription softwares and advertising products to real estate professionals to generate prospects and get clients. It also provides consumers with free access to information and tools they need in their home buying and selling process through its national consumer real estate websites. More than 250 brokerages' websites are already powered by Market Leader.
Challenge: This usability study was conducted to evaluate the overall design and layout of Market Leader home buyer-facing website.
Activities: The study focused on key tasks related to the website: finding a home, registering for the site, sharing and saving homes, and using the map view feature. Data was collected on participant demographic information, eye-tracking on key site pages, successful completion of tasks, verbalizations through the think-aloud protocol, and subjective ratings using post-task and post-study questionnaires.
Eight participants completed ten tasks using the home buyer-facing website. An evaluation of the key site pages was also conducted with these participants using Tobii eye-tracking and Morae software. Two groups of four participants were recruited for the study: first-time homebuyers and returning home buyers, all of which were expecting to buy a new home in the next year, or had just purchased a home within the past six months. The objective was to understand how well the website fit the needs of users and to identify any usability issues with the website.
Materials used for the study:
User-Profile Questionnaire
Consent Form
Task Guide
Post-Study Questionnaire
Gratuity Signature Form
Note-taking Spreadsheet
Role: Usability Reviewer
About Market Leader: Market Leader (NASDAQ: LEDR) serves real estate professionals all over US with innovative marketing and technology solutions that enable them to grow and manage their business. It provides subscription softwares and advertising products to real estate professionals to generate prospects and get clients. It also provides consumers with free access to information and tools they need in their home buying and selling process through its national consumer real estate websites. More than 250 brokerages' websites are already powered by Market Leader.
Note-taking spreadsheet
The results of the study were presented in the following sections of realtors' website provided by Market Leader -
Home Page
Registration
Map View
Advanced Search
Basic Search
Search Results
Sharing House Details
Saving House Details
House Details Page
Eye-tracking Heat Map for ' Home Page':
Eye-tracking Heat Map for 'Search houses from map view':
Eye-tracking Heat Map for 'House Listings':
Eye-tracking Heat Map for 'House Details Page':
