Design Brief // Find a song and musical artist. Interpret your choice by creating a visual representation for a new limited edition alcoholic beverage. Your design should take into consideration the lyrics, genre and personality of your musical choice.
Concept // My choice fell on the Punk artist Nina Hagen with her spiritual song "Hold Me" (1989). I decided on Lime Infused Vodka with the name Salvation, as the artist is pleading for forgiveness and ultimately salvation. The logotype for the brand found inspiration from anarchy and anti establishment sentiments associated with Punk; whilst graffiti-like hand written typography was incorporated. The illustration mirrored the accessories as seen in the official music video clip. The rendering was done in an organic "raw" fine liner style to emphasize the aggression and sexual innuendo as portrayed by the artist on this particular song.