Its tagline is: The first time you hear a song, it's here.

We wanted to promote Antena 3's commitment to play new Portuguese music and new artists. So we made a campaign that consists of city concerts where already famous Portuguese Bands make a tribute to new bands by covering them. The public could chose which new bands the would like to see a tribute. And then the spontaneous concerts would happen all over Lisbon and would only be announced on that day via radio and via mini site. You could watch all of the concerts on the mini site also.