Aim: To create brand identity, stationery and packaging for a biodegradable sanitary napkin company.
About the company: Unwind sanitary napkins are made of 100% biodegradable materials with added no chemicals, making them safe for the environment and the user.
Primary customers: Young women who are looking for alternatives to sanitary pads that cause lesser harm to the environment and is easy to use and dispose.
Brand language: Handwritten logotype with bright, distinct colors so that the product stands out when placed in a market shelf. Simple and communicative packaging which brings out the biodegradable aspect of the pad.