This winter cup is designed for Mc'Donalds campaign "30 Years of Friendship" (30 years of existing in Russia) throughout the whole country. 

The line is translated as "It's warmer together". The idea is to represent a Mc'Donalds cup as the main attribute of winter in a playful way. A man carries a cup instead of a Christmas tree, because it gives a holiday spirit even more :) 

These are screenshots of Instagram posts from different users throughout the Russia. 

Alternative options for this idea