CDI Consumer Data & Insights: Identity & Branding

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CDI; consumer data insights, is under value based marketing group. This team is responsible for developing our direct marketing programs to existing Verizon customers, former customers, and prospects within the home, mobile & vehicle product lines. The group is accountable for preserving and building revenue for Verizon through a number of outbound customer touch-points including email, text, push messaging, in-bill and direct mail - all the while maintaining a focus on orchestrating the right personalized customer experience and delivering world-class communications.