LOGO CONCEPT
The new logo reflects IMG’s focus on providing a foundation of security, health and well-being for its constituents while they are away from home.
The birds in the logo represent the Arctic Tern, whose annual migration is the longest of any animal in the world. Each bird in the flock symbolizes one of IMG’s core constituent groups: members, intermediaries, partners and employees. As such, the perception of movement in the flock signifies not only the migration involved in traveling, working and living internationally, but also IMG’s worldwide reach and presence.
The Arctic tern is a seabird whose annual migration is the longest of any animal in the world. Each year, the bird flies an average of 44,000 miles, traveling pole to pole from its Arctic breeding grounds to the shores of Antarctica. As a symbol of global mobility, the Arctic tern is incorporated into IMG’s logo to represent the company’s four constituent groups: members, intermediaries, partners and employees. This inclusion signifies not only the migration involved in traveling, working and living internationally, but also IMG’s worldwide reach and presence.
