A partir da missão de materializar personagens e “alter egos” no mundo real, surgiu a Highness, uma empresa focada na criação de figurinos para artistas, eventos, festas, entre outros. A MUTO, entendendo a essência e dimensão do projeto, entrou no desafio de criar uma identidade tão impactante como a própria proposta de seu cliente.
Em encontro com o argumento de libertação do artista, criando peças exclusivas para cada ocasião necessária, buscou-se inspiração no lúdico, abstrato e “nonsense” para a elaboração da identidade e suas respectivas peças, sempre buscando fugir do senso comum e extravazar quando regras pudessem ser quebradas.
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From the mission of materializing characters and “alter egos” in the real world, Highness, a company focused on creating costumes for artists, events, parties, among others, emerged. Understanding the essence and dimension of the project, we entered the challenge of creating an impactful identity such as its client's own proposal.
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From the mission of materializing characters and “alter egos” in the real world, Highness, a company focused on creating costumes for artists, events, parties, among others, emerged. Understanding the essence and dimension of the project, we entered the challenge of creating an impactful identity such as its client's own proposal.
In an encounter with the artist's argument for liberation, creating unique pieces for each necessary occasion, inspiration was sought from the playful, abstract and “nonsense” for the elaboration of identity and its respective pieces, always seeking to escape common sense and to outclass when rules could be broken.
