This was a project from my Advanced Graphic Design Campaign class in the fall of my senior year. I chose the Impossible Whopper by Burger King as my client to come up with ads that promote this product. The Impossible Whopper is the first 100% plant-based Whopper served by Burger King using plant-based beef patty by Impossible Foods.
My concept is to combine the well-known paintings of René Magritte and the Impossible Whopper to convey the idea of achieving the impossible. Rather than serving as a launch or introduction of the Impossible Whopper, this campaign aims to continue the conversation and attention conjured up by its initial launch.
I substituted a part of the paintings with elements that connect back to the Impossible Whopper, using paintings that I did and scanned in digitally. I also created some animations that will be fun to see on Burger King's social media as a part of the campaign.
I was inspired by Magritte's work throughout the creation of this campaign, especially by The Son of Man (1964), Golconda (1953), and Clairvoyance (1936).
Thank you for viewing my project!