Carmen Lopez Photo
B R A N D I N G , W E B S I T E , & C O L L A T E R A L
Carmen Lopez is a San Diego based wedding photographer, capturing the candid, playful, and emotional moments. Carmen’s energetic and easy-going personality is such a huge part of working with her, so we wanted to make sure her brand conveyed that cheery yet go-with-the-flow feel. The visuals are all lively yet laid-back. Bold, high-contrast fonts feel energetic and fun even in their modern simplicity. Pastel tones keep the brand feeling upbeat but not too over-the-top loud and vibrant. And the eccentric icons add a pop of personality that appeals to Carmen’s party-loving, tradition-breaking couples who are down for the “big ass laughing moments, the champagne popping, and booty twerking kinda stuff.” The end result is a super fun, high-energy brand with a punchy quirky edge.
