OVERVIEW
The Cheltenham Festival is the biggest event in the Gambling Industry's annual calender. This was the first time the event took place since Ladbrokes launched its new branding, and so this was a key project to showcase the thrill & excitement of sports betting with one of the industry's biggest gambling companies.
The Concepts were used across both Digital & Print. Also, the TV advert followed on from this conceptual design.
FINAL ARTWORK
Ladbrokes: The Cheltenham Festival
2 Part Posters across shop windows nationwide
'CLOSE FINISH' CONCEPT
Cheltenham 'Close Finish' Concept
Cheltenham 'Close Finish' Mobile Promotions Concept
DEVELOPMENT
The stakeholders required some of the horses to be changed to match promoted offers. In addition to this, I had freedom to drop one horse out of the creative in order to benefit the more narrow print material (2 Part Posters).
More 'excitement' + 'dynamism' to match the new brand. More saturation and overall colour to benefit Print aswell as Digital
Cheltenham 'Close Finish' Final (2 Part Poster)
DEVELOPMENT: 'WHAT A FINISH!' BINOCULAR MAN
Although the shot and facial expression were nearly perfect, 'Binocular Man' required the Cheltenham Look!
Cheltenham 'Binoculars' Final (2 Part Poster)
