Paper typography for Marriott International, Innovation Days 19 (ID19), an annual event that takes place in their headquarters in Bethesda, MD.
Success Is Never Final is from Bill Marriott's biography, son of J. Williard Marriott who founded the Marriott hotel company. The book "gives readers an intimate portrait of the life of a billionaire and business titan and shares his definition of success".
Above left: Client's theme and style guide for ID19
Above right: Proposed sketch
Above: Work in progress shots. Each individual letter was approximately 12 in / 30 cm, and the paper strips used are 2 in / 5 cm high.
Below: Suggested layout for the final installation. The 33' long wall is around 8'-6" in height.
Client: Marriott International
Art Direction: Ari Kushimoto, Jenna Morrow
Installation: AB Installations
Paper typography: JUDiTH+ROLFE