Emirates Skywards
Interactive User Experience Designer
Interactive User Experience Designer
Inline with keeping the existing structure of the website, the brief (through North55) was to rebrand the skywards.com and offer several new features for members to track and redeem their miles. Following the strict look and feel of its parent emirates.com, I worked on this project as the Lead User Experience and Interactive Designer. Successfully launched a clean, neat and intuitive interaction targeting diversified personas. The Emirates frequent flyer programme, the Skywards website is one of the most important digital asset at Emirates Airlines.
