With the new Range Rover more luxurious and capable than ever, it now appeals to an enhanced target audience. I saw this as an opportunity to design a conceptual brochure that would sell the car and brand especially to those used to exemplary service from brands such as Bentley. Information is presented in a refreshing manner, being relevant but minimal so as not to swamp the facts.
To build on the brochure, I designed the user interface for an app that allows a Range Rover to be configured to a potential customer's chosen specification, which can then be followed up at a dealer from within the app. Pricing and technical information are included for consideration, while images and swatches are provided to visualise the many options that can be selected.
