I was tasked with creating a logo for Cal Racing Cares, an organization that maintains welfare standards & safety standards across the state of California and supports thoroughbred aftercare programs.
The selected mark was a C made out of half a race track. The inner line first curls into a horse head and then line continues working towards the center forming a stylized California into the profile of the head head. It is a very own-able mark that further emphasizes that the horses are the center of the California racing industry.