My idea behind my book was to research the history of logo design and iconography from ancient times to present day. The driving design inspiration came from Swiss design through the use of the grid. The break pages that were incorporated were inspired by Swiss design posters. Fonts I used throughout the book were Arial Black, Narrow, and BentonModDisp Light. The concept behind these fonts was to show how design, mostly in Swiss, moved from serif fonts to San Serif fonts.