Alex Nichols is a strength coach and manual practitioner based in California, providing better joint health through strength training and manual therapy. I was approached to design a logo for his private practice, as well as guide him on prioritizing what he wants his logo to communicate.
- A circle is used to communicate a human head, giving the logo a visual resemblance to the exterior shape of a human body.
- Curvilinear lines resemble the interior shape of a joint.
- A circular frame encapsulates the idea that overall body strength and joint health work in conjunction with each other.
- Name of the practice using Futura PT Bold, a geometric typeface.
