"Dreamland Teddy" Little Bedding by NoJo. Ten piece baby bedding set designed for Walmart.com.

I designed this under the expert art direction of my immediate supervisor, Andrea Anderson, shortly after being hired at Crown Craft's Gonzales, LA location - sometime during the fall of 2008. I got to name the collection and design it. Andrea encouraged me to sketch a billion teddy bears and I can't tell you how much fun I had doing that. She chose the best sketches and layouts and then had me put them into the computer. During that time I was still learning about what colors were best for the market, so she guided me in those choices as well.

For having only worked with Crown Craft for 5 months and having known virtually nothing about the industry before I arrived, I am proud that this collection has done well. It has wonderful reviews from users, and is still available [2020]. It did well enough for the company to warrant being expanded to include more items and has been adapted into a pink version as seen below.

Layouts, patterns, and drawing digitization were all done in Illustrator with an Wacom tablet (Mac OS) 2008 © Crown Craft