Mendoza In the local indigenous culture, Alpamanta means “Love for the Earth”. Working and coexisting in harmony with nature and the environment has always been a key aspect of native culture. That is why loving the earth is our motto and it is our way of caring for the Terroir.
Working and coexisting in harmony with nature and the environment has always been a key aspect of native culture.
In 2005 Andrej Razumovsky, his cousin André Hoffmann from Switzerland and Jérémie Delecourt from France joined forces to establish a boutique winery in Mendoza, Argentina.
They purchased 35 hectares of vineyard in the southern part of Luján de Cuyo, in Urgarteche, where the vineyards sit at a high altitude of 3,117 ft above sea level. The clay soil is dominated by alluvial deposits to allow for good drainage. The area has very low annual rainfall, and ideal fluctuation between day and night time temperatures, all of which makes for optimum grape growing conditions.
Strategy: "The universe-cosmos elements"
» Socio-cultural and economic level medium-high to high.
» Seek to know new cultures, new experiences, spiritual alternatives, aim for the “out of the ordinary”.
» Both genders
Some tests UX design
Branding
The owl as guardian of the earth
Brandbook
