Play Clan is a studio designs apparel and stationery inspired by India’s vibrant culture and exuberance. During my one year as illustrator and visual designer at the studio, I collaborated with the team to create a cohesive and iconic brand language. I also designed the Play Clan's online store and packaging.
For the packaging, I used the mascot to create a single colour seamless pattern. The brown cartons were complimented with stickers in the brand colours to create exciting and sturdy packaging within a minimal budget.
