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Branding | TESORO an extension to Fendi

Fendi an Italian luxury fashion house founded by Adele and Edoardo Fendi having its headquarters stationed in Rome, Italy. LVMH is its parent organization and the current CEO is Serge Brunshwig. Fendi produces fur, ready-to-wear, leather goods including home furnishings, shoes, fragrances, eyewear, timepieces and accessories. It is known for its fur and fur accessories, and for its leather goods such as “Baguette”, 2jours, Peekaboo or Pequin handbags. 

TESORO is an Italian word which means treasure. It is an exclusive ink pen collection with leather and fur finishing on its body. 
Along with the signature elements from Fendi, Tesoro has introduced use of 18K gold in the nib of the pen. Tesoro stands out amongst its competitors by spoiling its customers with choices in unique inks like silver, gold and rose gold.
One can buy the pen as a single item or as a gift set with items like the pen, ink pot, a journal, Tesoro logo stamp, envelopes and a set of 3 thankyou cards.
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Branding | TESORO an extension to Fendi
Published:

Branding | TESORO an extension to Fendi

This is a branding project which shows a hypothetical extension to the very famous luxury brand Fendi. Tesoro, meaning treasure is a customised s Read More

Published: