The premise of this project, was to pick a drink whose packaging we thought could be improved and design a new box that would accommodate 6 cans or bottles if it didn't already. I felt I could improve upon the existing packaging for Seattle's Best canned Iced Mocha to better align it with the brand's recent "clean and modern" identity update by removing extra graphic details and switching to a monochromatic color scheme.
FLAT LABEL & DIE CUT
SKETCHES
