Axmit. MVP & Product development studio based in Petrozavodsk
#research #positioning #identity #IT
Full cycle branding
It was full cycle branding project, started with deep briefing team session in the open air, focusing on product, team, values and mindset of a company. 9 interview with opinion-makers market and communication market research. It all came up with deep understanding customer pains and wishes, on with we shape positioning and key message — to co-create user-centred product and environment.
The idea of a brand is to work like psychologist in field of user behaviour. On this idea, we took the Dellinger psychogeometrical test and put it into design way.
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