Petra Rolander provides strategic, generous, energetic guidance to those that struggle finding their calling, or even clarity in their vision. In getting to know Petra, we discovered her great passion for helping entrepreneurs who struggle channeling their potential in order to achieve high value results. Her direction is structured. She activates empowerment and change to those that are serious about taking their life to another level. 

Struggling to convey her business model into a brand that connects with her audience, Petra reached out to us. 

Our focus was to amplify her brand archetype as a visionary. At the same time, we focused on developing a brand presence that reflected her approachability and confidence. 

Knowing that her audience consisted of high-performers and C-suite, we developed a more corporate approach to her brand identity. All while retaining her personality into the design components.  

PROJECT COMPONENTS:
Brandmark system, brand guidelines, brand voice + messaging, identity system