The 3D DuPont brackets at the background represents a more collaborative and open approach to partnership and innovation. The name tag is precisely in the middle of this innovative world, while the two red icons of the logo re-frame DuPont's “maker of new” philosophy with each name. The different scenes inside  the slogan “Invent a better N:ow” underlines the fact that DuPont touches  every corner of life; photos representing moments from various industries such as security, health, nutrition, electronics, mobility and construction.