Lenovo Legion of Champions
Event marketing for Legion of Champions E-Gaming Tournament
Brief: Legion of Champions is one of the biggest E-gaming tournaments in the world. The prize pool for Indian qualifiers alone was Rs. 10,00,000. Our task was to create buzz around the epic National Finals taking place at the biggest hub of pop-culture, Comic-Con, Bengaluru and get every gamer in India to notice the power of Lenovo Legion laptops that are: Stylish on the outside, Savage on the inside.
What did we do: We gave out free passes to Bengaluru Comic-Con in ways all true gamers would appreciate.
We asked them to unleash their savage sides and:
1. Talk PUBG to us
2. Save the Pass from utter destruction
3. Compete to become the #OfficialMemeBoss for Legion of Champions
4. And if all fails, simply Slide into LOC Comic-Con by hook or crook ;)
Talk PUBG to me:
To establish the connect between Legion of Champions and Comic-Con, we had them play PUBG with us through tweets. Crazy? Absolutely. Effective? Obviously.
Playing PUBG on tweets with Comic Con:
The entire conversation: https://twitter.com/Lenovo_in/status/1192348506666631168
Save the Pass
A live event on Facebook where we gave out the passes to LOC Comic-Con if you could save them from total annihilation, Literally!
#OfficialMemeBoss for Legion Of Champions
Games need memes. That's what makes them savage. So how could the most epic gaming championship of the year not have a dedicated meme artist?
So we took snapshots of hilarious and awkward moments from PUBG and asked gamers to meme them online. The most savage memer got to be the #OfficialMemeBoss for Legion of Champions!
The call-out to all memers:
Key-Visual for the campaign
The mechanism to meme (Insta-stories)
Slide Into LOC Comic-Con
Have you ever used the Instagram slide feature? So basically, when you leave the slider, its emoji flies on the story wherever you left it. So why not leave it where the pass to Comic Con lies? If you do, you get one.
The mechanism (Insta-story specific):
The Challenge:
