Adobe Creative Cloud Advertising Spread
Our Goals
Our project, the Adobe Creative Cloud Advertising Spread, is aimed at expressing two major points of the product to prospective viewing consumers:
- Expressing the multitude of tools a Creative Cloud user has at their disposal through a convenient service that collects these tools into one place.
- Capture the attention of viewers through imaginary that associate with well-known software within the Creative Cloud such as Photoshop, InDesign, and Premiere.
With these two main goals in mind, we set out to accomplish our goals through use of props we had on hand that are applicable to the software we chose, and used pre-existing Adobe Creative Cloud and related Adobe products to accentuate Creative Cloud and their subsidiary softwares' functionality.
Our Creative Processes
We accomplished using applicable props to the software to accentuate the major uses of the chosen program's in the spread by:
- Putting print spreads of packaging/brochure, adding an aesthetic typographical element, and placing the Adobe InDesign CC 2019 Release: Classroom in a Book to advertise that the software is geared towards the print industry and that it is included in Creative Cloud.
- Placing a DSLR camera, a large printed photo, photo film for the purpose of aesthetic relating to photography, and placing the Adobe Photoshop CC 2017 Release: Classroom in a Book to advertise that this software is gear towards photographers and that it is included in Creative Cloud.
- Inserting a camcorder, various videography accessories, placing an Understanding Movies book with an iconic movie actress; Marilyn Monroe, adding an aesthetic typographical element, and placing the Adobe Premiere CC 2019 Release: Classroom in a Book to advertise that this software is geared towards videographers and that it is included in Creative Cloud.
Inserting each respective logo during post-processing ensures that we get each products' message to be easily understood through Adobe's iconic logos.
Our final spread is a culmination of all the aesthetic and purposeful composition decisions above to express the idea that Creative Cloud has all of those features. By incorporating a black background, we accentuate the composition much like a centerpiece that draws viewers in to the most important elements of the photo. By pulling individual elements from each of the subsidiary spreads, adding additional Adobe books, and placing a laptop convey the message that all that is presented in those spreads are in one place, the Adobe Creative Cloud Product, with additional services and software products stated through text.
