Kohl's Reinvention
For this project we had to pick a legacy retailer and come up with strategies to revamp them. Our strategies were rebranding and creating a dressing room experience.
*Full presentation at the end
Rebranding - Logo
Rebranding - Website
Rebranding - Catalog
Rebranding - Window Display
Rebranding - New Interior
Dressing Room Experience - Smart mirrors, seating, accessories to try on with outfits
Credits:
Presentation: Julia Young
Research: Julia Young, Yasemin Pistar, Shayna Salzman, and Isabel Wild
Mockups: Yasemin Pistar and Isabel Wild
Dressing Room Renders: Shayna Salzman
