apazible Brand Identity

•

Calm spaces to enhance your time quality

and well-being

Today's society leads us to accumulate products and clothing that we don't need. Faced with this trend, the job of the professional organizer has emerged. Although in our country it is a relatively new trade, it already has a long tradition in countries such as Japan, due to lack of space, and the United States, due to lack of time.

Under the premise that we all can enjoy the positive impact of an orderly life, emerges 'apazible', a professional organization studio located in Madrid and founded by Natalia Bravo.

Nearly 90% of professional organization studies in Spain have names based on word games related to the term 'order'.

In this context, we find the opportunity to differentiate the brand and move away from the competition through a much more aspirational approach that exceeds the act of organizing itself. With 'apazible' (meaning peaceful in Spanish) we talk about the direct benefit of the service and the feeling that an orderly space draws in our day to day.

Japanese culture and minimalism were key mandatories in the design approach and they must be present in the graphic identity. We found in the tatami a good way to articulate the visual system.

Tatami are rectangular pieces made from noble materials that are used to organize spaces. In Japanese architecture, this material has a great significance since, in addition to representing a distance with abundance and ostentation, it allows to create a determining bond between the space and the person who is going to live in it. In our brand communication, tatami plays the same function: to help organize elements.