Elaboration of the visual identity and print communication for the event Brown’s London Art Weekend. BLAW is an art weekend comprising of many exhibitions, tours and conferences, which takes place in Mayfair and St James’s.

During this event, people travel through 100 galleries across those two areas. The layout is inspired by the flows of people, represented by different directions of text and information. The typography BLAW has been chosen for its connection with the grid of the city’s architecture.