The Monster Career Ad Network™ is a recruitment media product developed to aid employers in reaching not only the millions of active job seekers on Monster’s network of career management sites, but also the broader pool of passive candidates who are not actively looking for a job but are open to new opportunities that match their backgrounds and interests.
The Career Ad Network enables the creation of targeted and creative job advertising campaigns, by…
• sourcing job postings automatically from Monster or MonsterTRAK,
• developing the postings into a creative ad,
• targeting that ad toward appropriate candidates via strategic placements throughout the Web.
• sourcing job postings automatically from Monster or MonsterTRAK,
• developing the postings into a creative ad,
• targeting that ad toward appropriate candidates via strategic placements throughout the Web.
The campaigns target candidates where they spend time online, whether they are actively looking for a job or are open to new opportunities if prompted by seeing relevant job postings outside of the traditional job search environment. Career Ad Network is capable of dynamic targeting based on job title, occupational category and location, presenting potential candidates with specific job postings likely to be of interest to them.
Once a candidate clicks on the ad, he or she is taken directly to the job posting on Monster or MonsterTRAK. Employers can track Career Ad Network value by detecting how many job views resulted from targeted ad placements and monitoring actions taken including: apply online, view all company jobs, save this job, and send to a friend. During its trial phase, Career Ad Network increased job page views for jobs posted on Monster Worldwide career sites by as much 45%.
I originally concepted this service with the working title Employment Ad Network, and first presented the idea with a series of print executions ("ad-like-objects") that dramatized the concept. Working with designers at Monster Labs LLC in Maynard, MA and in the Czech Republic, the initial prototype site featured an interactive spinning cube that I concepted, to represent the various types of potential target candidates (see below).
