As an Associate Creative Director at McCann-Erickson/San Francisco in charge of all direct-response creative for McCann's long-time client Wells Fargo Bank, my work took major steps to integrate the well-established and recognized Wells Fargo historical brand into specific direct-response advertising campaigns for a variety of bank offerings, from equity loan products to DDAs. The success of my new integration approach was reflected in increased response rates of up to 200% (3 times that of the prior control), and was acknowleged with a Silver ADDY award.
