Ricoffy. Inspired by You.
Opening the door to South African stories.
NESCAFÉ Ricoffy is proud to be with South Africans on their journey of life. The much loved, smooth taste that is here to remind you to share and celebrate the little moments and victories in our lives that stir pride.
Partnering with South African creative platform - Colours of You South Africa (COYSA).
COYSA is a collective of local illustrators and designers who helped us express the true nature of the Ricoffy brand and our consumers, through meaningful art, typography and illustrations. The final artwork produced was a striking and authentic expression of pride on our 2019 Nescafé Ricoffy Heritage tin.
In order to give a true and authentic representation of South African pride, we started in people’s homes. With our focus solely on the people and what made their homes and families unique. The illustrations are based on stylised representations of expressions of pride on people’s faces, and visuals that symbolise the pride within South African homes.
CLIENT: NESCAFE RICOFFY
AGENCY: BOOMTOWN
COLOURS OF YOU SA TEAM: GERARD ADDISON & ZINZI MAY
CREATIVE DIRECTOR: HILTON MASHONGA
ACCOUNT DIRECTOR: DELIA GENIS
ACCOUNT MANAGER: LWANDO MARAMBANA
STRATEGY: LARA-ANNE DERBYSHIRE
CLIENT: NESCAFE RICOFFY
AGENCY: BOOMTOWN
COLOURS OF YOU SA TEAM: GERARD ADDISON & ZINZI MAY
CREATIVE DIRECTOR: HILTON MASHONGA
ACCOUNT DIRECTOR: DELIA GENIS
ACCOUNT MANAGER: LWANDO MARAMBANA
STRATEGY: LARA-ANNE DERBYSHIRE
